Bringing #LikeMe to life in Roblox: a collaboration on games, music and virtual experiences

Pushing the boundaries of virtual entertainment

Roblox, one of the world’s most popular game platforms, allows users to explore digital spaces and create their own experiences. Ketnet has already established a presence with Ketnet Kermis, a virtual world where characters from various Ketnet programmes come together. Now, #LikeMe: De wereld van Mia takes this a step further, offering fans an interactive environment that extends beyond traditional television.

The highlight of the project is a virtual concert featuring the characters Mia, Louise, Sem, Raoul, Oscar, and Jules. Using state-of-the-art motion capture technology, the actors’ real-life movements and singing is translated into their digital avatars, creating an immersive experience unlike anything seen before in Flemish youth entertainment.

How VRT builds a Roblox world: from concept to cyberspace

Creating a Roblox world at VRT starts with a strong concept, whether it’s based on an existing brand like #LikeMe or an entirely new idea like Ketnet Kermis. The process begins with a team of creative professionals at VRT's innovation department brainstorming and drafting a detailed game design document. This includes mood boards, level layouts, and gameplay mechanics to ensure an engaging and immersive experience.

Once the concept is solidified, 3D artists develop the game’s visual assets, crafting buildings, landscapes, and interactive objects. Game developers then implement these assets into the Roblox platform, balancing visual appeal with performance optimization to ensure smooth gameplay on various devices. Clear user interfaces and intuitive controls are also key to making the experience accessible for young players.

This structured approach allows VRT to create captivating and innovative digital worlds, bringing Flemish youth entertainment to new frontiers.

The innovation team at VRT that works on virtual experiences and Roblox

A collaboration at the forefront of digital innovation

This project showcases the strength of collaboration between entertainment, education, and technology.

• FABRIC MAGIC, the production company behind #LikeMe, brings together storytelling and music expertise.

• Howest Kortrijk’s Digital Arts & Entertainment department (DAE), one of Belgium’s top game design programmes, contributes cutting-edge game knowledge.

• VRT Innovation’s internal game designers and developers ensure seamless integration between music, technology, and interactivity.

Shaping the future of digital entertainment

The concert, taking place on March 26, is more than just a performance—it’s a glimpse into the future of interactive entertainment. Fans will not only watch but actively participate, launching virtual fireworks, performing iconic dance moves, and unlocking exclusive in-game rewards.

This initiative underscores how the fusion of entertainment and digital innovation can redefine storytelling. As VRT and its partners continue to explore new ways to engage audiences, #LikeMe in Roblox sets a new benchmark for interactive youth content in Flanders and beyond.